論壇預(yù)告

德享匯

Driving Forces of the Automotive Industry

Consideration Of Market Intelligence Inside the Strategic Planning

德國(guó)作為歐洲最具實(shí)力的第一大經(jīng)濟(jì)體，一個(gè)以出口為導(dǎo)向型的國(guó)家，擁有機(jī)械制造、汽車(chē)、電子、航空航天、化工、制藥等優(yōu)勢(shì)產(chǎn)業(yè)。德國(guó)在產(chǎn)品研發(fā)、品牌創(chuàng)新和外貿(mào)出口等領(lǐng)域長(zhǎng)期處于世界領(lǐng)先地位，出口大量高品質(zhì)、高科技的商品。

同濟(jì)大學(xué)長(zhǎng)期以來(lái)，注重加強(qiáng)中德兩國(guó)在經(jīng)濟(jì)金融和管理領(lǐng)域的學(xué)術(shù)往來(lái)、產(chǎn)教融合、校企合作，同時(shí)探索人才培養(yǎng)、創(chuàng)新一流學(xué)科建設(shè)實(shí)體化的發(fā)展模式，服務(wù)國(guó)家戰(zhàn)略發(fā)展。

中德經(jīng)濟(jì)與管理研究院聚焦中德兩國(guó)經(jīng)濟(jì)技術(shù)合作，為深入合作提供科學(xué)理論支撐，為解決兩國(guó)企業(yè)在跨國(guó)經(jīng)營(yíng)中面臨的重大問(wèn)題提供決策支持和整體解決方案，為推動(dòng)中德全方位戰(zhàn)略合作伙伴關(guān)系輸送大量拔尖經(jīng)濟(jì)管理人才。

同濟(jì)大學(xué)經(jīng)濟(jì)與管理學(xué)院EE高管教育中心，開(kāi)設(shè)相關(guān)課程，致力于培養(yǎng)在機(jī)械制造和汽車(chē)業(yè)領(lǐng)域有深厚理論基礎(chǔ)以及實(shí)踐經(jīng)驗(yàn)的專(zhuān)業(yè)人才，持續(xù)跟蹤研究并探索中德企業(yè)發(fā)展案例，開(kāi)展高端培訓(xùn)項(xiàng)目，積極跟進(jìn)相關(guān)領(lǐng)域高級(jí)管理人員的核心需求并為產(chǎn)教融合貢獻(xiàn)力量。

同濟(jì)大學(xué)經(jīng)濟(jì)與管理學(xué)院EE高管教育中心持續(xù)開(kāi)展“德享匯”論壇活動(dòng)。該論壇聯(lián)合同濟(jì)大學(xué)中德經(jīng)濟(jì)與管理研究院，此次為論壇第三期。誠(chéng)邀德國(guó)學(xué)界和業(yè)界的嘉賓蒞臨我院，就中德企業(yè)管理等熱點(diǎn)話題和企業(yè)實(shí)踐進(jìn)行深度討論，共同探討德企在中國(guó)的可持續(xù)發(fā)展，分享行業(yè)內(nèi)部資訊。

論壇流程

主題：

Driving Forces of the Automotive Industry and Consideration Of Market Intelligence Inside The Strategic Planning

時(shí)間：

2023年5月28日（周日）9:30-12:00

May 28, 2023 (Sunday) 9:30-12:00

地點(diǎn)：

同濟(jì)大學(xué)經(jīng)濟(jì)與管理學(xué)院301報(bào)告廳

Hall 301, School of Economics and Management, Tongji University（No 1500 Siping Rd）

Opening

09:30-09:35

Host

Yuqing HU

Deputy Director of EE Center

SEM Tongji University

Keynote Speech

09:35-10:05

ONWARDS：Megatrends that shift the future of mobility in China

Songtao WANG

Regional President Asia Pacific

Bosch Automotive Aftermarket(China) Co., Ltd.

Mr. Wang Songtao studied Marketing at Nanjing University of Science & Technology, and General Management at China Europe International Business School. He has dual EMBA master degrees at Mannheim Business School, Germany and Tongji University, China. He is a private pilot licensed by European Union Aviation Safety Agency.

Mr. Wang Songtao joined Bosch since 2007. He took the role as Regional President of Bosch Automotive Aftermarket Asia Pacific from early 2022, responsible for “Parts, Diagnostics and Workshop Services” business in APAC regions, includes China, Japan, Korea, ASEAN and Oceania. Mr. Wang Songtao had extensive working and management experience in international IT & high-speed rail industries, plus automotive & locomotive industries before joining Bosch.

Coffee Break＆Group Photo

10:05-10:20

Keynote Speech

10:20-11:10

Relevance and utilization of market data inside the strategic planning process

Claudio Schiller

Director Business Development

Region China

Rheinmetall (China) Investment Co., Ltd

Schiller got M.Sc. Business Administration and Engineering degree in RWTH-Aachen. He is now the Director of Business Development in Rheinmetall China. He is Leading the teams responsible for Business Development as well as Marketing and Communications in Region China. He is responsible for Developing and driving the regional strategy. He leads feasibility studies, market entry strategies and promotion of new products in an early stage. Moreover, he Leads organizational needs in “Market Intelligence” and “Market Research”, organizes Industry Events and leads internal and external communication.

Conclusion

Q&A

11:10-12:00

Huang Guanwei

Deputy Director of CDAWM

Tongji University

Prof. Dr. Guanwei HUANG is the deputy director of CDAWM. He obtained his PhD in Business Computing at University of Paderborn in Germany and MA in Management Engineering at Tongji University. Between 2005 and 2019 he worked as the chair professor for Information Management and Innovation Management at CDHK. Since October 2019 he is responsible for the Sino-German Platform at SEM. His research areas convers Electronic Commerce and Logistics & Supply Chain Management. Until now he has taken charge of numerous research projects, and published more than 40 academic papers, and four monographs.

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